Should I start a podcast?

By Rosemary

“All my friends are doing it!”

That excuse doesn’t fly in our house, and it shouldn’t drive your marketing decisions either.

Podcasting is experiencing a well-deserved renaissance, because audio-based content is the perfect way to squeeze more productivity into our busy lives. Learn and laugh while you’re on the treadmill, while you’re driving, and while you’re brushing your teeth in the morning.

All of the great podcasts out there, and all of the discussion about podcasting, may have triggered an urge to start a podcast of your own. Before you go out and invest in that professional microphone and …read more

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